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And Wander was launched in 2011 by two designers, Keita Ikeuchi and Mihoko Mori, who worked together as designers at ISSEY MIYAKE. The brand was born from a strong passion of the two founders: to make "nature/mountain fashion as enjoyable as everyday fashion". They set out to offer sophisticated items with a blend of high-fashion styling that stimulates consumer sensibility in the functionality and practicality of outdoor clothing.

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